Meta Ads Launch Audit

Your Meta ads aren't failing by bad luck.

There are nine mistakes we see in almost every dropshipping and small-ecommerce ad account — account structure, tracking, audience, creative, budget. A $79 audit tells you which ones are yours, in writing, in 48 hours.

No ad account access requested — you send screenshots or a read-only link, we send back a report. No card details are collected on this page: pay via secure hosted checkout or crypto.

01 — The pattern

What's actually costing you

Most accounts that "aren't working" aren't unlucky. They're making one of a small, repeatable set of mistakes.

  1. 01

    Spend with no signal back

    Money goes out, visits happen, and the pixel never confirms a purchase — so Meta's algorithm is optimizing blind and keeps serving the wrong people.

  2. 02

    Structure that fights itself

    Overlapping ad sets and audiences compete against each other in the same auction, quietly driving your own CPMs up.

  3. 03

    Compliance risk baked into setup

    Payment methods, business verification, and policy-adjacent creative choices that put the whole ad account one flag away from a disable — often within the first days of spend.

  4. 04

    Budget spread instead of proven

    Testing too many creatives and audiences at once means nothing ever gets enough spend to actually exit the learning phase.

02 — Scope

What you get

Five areas, reviewed against the mistakes above, with a fix ranked by expected impact for each one that's wrong.

Structure

Account structure & risk

Campaign/ad set architecture, audience overlap, and the compliance details most likely to get an account disabled early.

Tracking

Pixel & Conversions API

Whether purchase events are actually firing, deduplicated, and reaching Meta with enough match quality to optimize on.

Targeting

Audience & targeting

Broad vs. interest-stacked setups, audience size sanity checks, and where ad sets are quietly bidding against each other.

Creative

Creative & messaging

Hook strength, format mix, and whether the creative matches the offer well enough to survive past the first three seconds.

Budget

Budget & bid strategy

Whether spend is concentrated enough to exit the learning phase, and where budget is being wasted keeping dead ad sets alive.

03 — Proof

A real finding, format unchanged

This is exactly how a finding reads in the delivered report — the full sample audit excerpt is here.

Area: Pixel & Conversions API Severity: High Est. spend affected: ~40%
"Purchase events are firing from the browser pixel only — there is no server-side Conversions API event for the same action. With iOS attribution loss and ad blockers, this account is likely reporting somewhere between half and two-thirds of real purchases back to Meta, which means the algorithm is optimizing toward the wrong audience segment."
Fix, ranked #1 of 7 Stand up server-side CAPI for the Purchase event with the same event_id as the browser pixel to enable deduplication, then confirm match quality in Events Manager before scaling spend further.
04 — Price

One report, one price

Flat fee. No retainer, no call required to buy it.

$79

flat / one report

48-hour turnaround

Included

  • Written report covering all 5 audit areas
  • Findings ranked by expected impact
  • One follow-up email if something's unclear
  • Delivered within 48 hours of submission

Not included

  • Campaign setup or account access
  • Ongoing management or retainer
  • Ad spend of any kind
  • Guaranteed sales outcome
05 — Pay

Pay, then tell us what to look at

Pick either method, then fill in the form below so we know it's you and where to send the report.

Card / bank — hosted checkout

Opens Melio's secure hosted payment page. We never see or store your card or bank details.

Pay $79 via Melio →

Crypto

Send the USD equivalent to this address. Receive-only — include your email in the intake form so we can match the payment.

0xAaFADB1A785516eEd83A85C2a89DfbaDBe53a6E6
06 — Submit

Tell us what to audit

Screenshots of Ads Manager (Campaigns, Ad Sets, and one Ad) plus your store URL is enough. A read-only share link works too.

Google Drive, Dropbox, or any link where we can see Ads Manager. Leave blank and mention in notes if you'd rather send it by reply email.